AS Level Business Full Course provides students with a solid foundation in understanding how businesses operate, grow, and compete in modern markets. It introduces the essential principles of enterprise, decision-making, marketing, finance, operations, and human resource management. The course focuses on building analytical thinking, data interpretation, and application of business theory—key skills needed for strong AS exam performance and future business studies.

Eduquest’s AS Level Business Full Course delivers a complete learning pathway with structured topic explanations, detailed lesson videos, interactive notes, and examiner-style practice. Students learn how to analyze business scenarios, evaluate decisions, and write well-structured responses that meet Cambridge expectations.

Chapter 1: Business and its Environment

• The nature of business activity

• Entrepreneurs & intrapreneurs

• Business plans

• Economic sectors

• Business ownership

• Measuring business size

• Significance of small businesses

• Business growth

• Business objectives (private & public sector)

• Objectives and decision-making

• Stakeholders & their influence

Chapter 2: Human Resource Management

• Purpose and roles of HRM

• Workforce planning

• Recruitment and selection

• Redundancy and dismissal

• Morale and welfare

• Training and development

• Management–workforce relations

Chapter 3: Motivation

• Motivation as a leadership tool

• Human needs and motivation theories

• Financial and non-financial motivators

Chapter 4: Marketing

• Role of marketing and its link with other business functions

• Demand & supply, market types, segmentation

• Consumer vs industrial markets, mass vs niche

• Customer Relationship Marketing (CRM)

• Market research (primary, secondary, sampling, data)

• The marketing mix (4Ps), product portfolio, pricing, promotion & distribution

Chapter 5: Operations Management

• The transformational process

• Efficiency, effectiveness, productivity & sustainability

• Job, batch, flow & mass customisation

• Inventory management & Just-in-Time (JIT)

• Capacity utilisation & outsourcing

Chapter 6: Finance and Accounting

• Need for business finance & working capital

• Sources of finance (internal & external)

• Cash flow forecasting

• Cost information, costing methods & break-even

• Budgeting & variances

Why Choose the Full Course

• Covers 100% of the AS Level (9609) syllabus in a clear, structured format

• Includes chapter-wise lectures, interactive notes, diagrams, and worked examples

• Builds strong application, analysis, and evaluation skills for Papers 1 & 2

• Contains extensive exam-style questions and solutions to boost exam readiness

• Uses real business case studies to deepen understanding and improve writing quality

• Ideal for students aiming to secure A and A grades* at the AS Level

• Provides a perfect foundation for progressing to A2 Business